Speak to anyone who knows a thing or two about SEO, 9 out of 10 times they will tell you that “Content is King”. Read any book about online marketing, visit any blog about search and read any article about content marketing, they all convey the same
[Live] SMX Sydney ’13 – Link Building Post Penguin
Speaker Profile: Name: Phil Ohren Company: Mindshare Twitter: @phillohren Google+: https://plus.google.com/111566730325766406864/posts Notes: Relationships is more than a <a> tag Penguin was designed to target webspam and not SEO – anyone hit by penguin was deemed to be spamming Penguin focused on 4 areas to decipher relationships Count over
[Live] SMX Sydney ’13 – 10 Link Building Tools – How to use them to get links
Speaker Profile: Name: Paddy Moogan Company: Distilled Twitter: https://twitter.com/paddymoogan Google+: https://plus.google.com/104334957300160196129/posts Slides: http://www.slideshare.net/paddy_moogan/10-link-building-tools-paddy-moogan-smx-sydney Notes: Paddy is going to map out what the link building process would look like from end to end How to do it, how to report it and how to measure it, what tools to use
[Live] SMX Sydney ’13 – Programmatic Optimisation
Speaker Profile: Name: Bill Hunt Company: http://back-azimuth.com/ Twitter: @billhunt Google+: https://plus.google.com/102882782290769103406/posts Notes: Programmatic Optimisation is all about – Leverage templates, business rules and data structures to achieve optimisation scale and performance Always start with setting up Business Goals IBM catalog used to be block by spiders – WOW!
[Live] SMX Sydney ’13 – 40 WordPress Tips: Security, Engagement, SEO & Performance
Speaker Profile: Name: Bastian Grimm Company: Grimm Digital Twitter: https://twitter.com/basgr Google+: https://plus.google.com/111367517659623076437/posts Notes: Things are officially kicking off It seems that there are a few people in the audience who have had their WordPress sites hacked Bastian runs Grimm Digital, Blue Fountain Group and Ads2People gdig.de/sydney1 for slide
[Live] SMX Sydney ’13 – Mining Your Search Keywords & Social Data for New Revenue Opportunities
Speaker Profile: Name: Jon Quinton Company: SEOGadget Twitter: @jonquinton1 Google+: https://plus.google.com/100878256385748589476/posts Notes: We are overwhelmed with data, we generally struggle to mine the right data Jon will be cover some of the tactics they use at SEOgadget Start by understanding the user flow from the start to the
[Live] SMX Sydney ’13 – Conversion Rate Optimisation for SEO’s
Speaker Profile: Name: Jeremy Bolt Company: Bruce Clay Australia Notes: Jeremy is filling in for RIchard Baxter on Conversion Rate Optimisation CRO is all about understanding people and real people Creating desires and influence at different touchpoints CRO is part of the SEO/PPC/SMO ecosystem – they all
[Live] SMX Sydney ’13 – Behavioural Psychology Meets Web Marketing
Speaker Profile: Name: Rand Fishkin Company: SEOmoz Twitter: @randfish Google+: https://plus.google.com/111294201325870406922/posts Notes: Rand just walked in to the conference hall, no yellow pumas though Dowload Rand’s slide bit.ly/mightynudge The title of the presentation has changed to The Nudge is Mightier Than the Sword Rand is taking us on
[Live] SMX Sydney ’13 – Google Webspam – What are they looking for?
Speaker Profile: Name: Brian White Company: Google Twitter: @brianwhite Google+: https://plus.google.com/117362177282595168386/posts Notes: Brian White is the program manager of the Search Quality Webspam from Google Brian works in the manual webspam team in Google How Search Works infographic is up on screen – It is to provide more
[Live] SMX Sydney ’13 – From Authorship To Authority: Why Claiming Your Identity Matters
Speaker Profile: Name: Ben Bale Company: Weber Shandwick (CMG) Twitter: https://twitter.com/benbale Google+: https://plus.google.com/106984672263766555316/posts Notes: Be an authority by meeting people, Ben Bale is taking us back to 1940′s and how they did it back then Google is taking authorship seriously to clean up the SERPs and start rewarding authoritative authors